Friday, April 22, 2011

Spoorts Page Update

To my meager blog follower base.  I am sorry I have run out of steam on this blog.  It is not that I don’t have stuff to write about.  It is because I only want to write about Jesus Christ.  I have lots of things to share there.  Please check out my other blog The Overflow Life at http://theoverflowlife.blogspot.com/

I apologize that I can’t give you more of my pithy wisdom here, but it ain’t there.  Thanks for understanding.  

Thursday, March 17, 2011

Rebranding - French Fries with Sea Salt

I recently stopped at a Wendy’s.  I like Wendy’s French fries, but now I was faced with a big sign staring me in the face telling me that the fries now have sea salt. First off, I think most guys like me don’t really know what that means and how it compares to table salt.  Secondly, my exposure to sea salt is probably limited to when I accidentally gulped ocean water and nearly gagged on the salt. 

Yet nevertheless I was intrigued by trying the fries with the sea salt.  So the little slick branding worked.  I wasn’t going to get the fries because it is usually a choice between the Frosty and the fries and I usually go with the Frosty.  But the allure of sea salt sucked me in.  It was a real coup to rebrand their fries.  Rebranding commodities to differentiate them in business sometimes works and sometimes doesn’t.  Where it doesn’t work is when it sidetracks an already good thing.  When you have a dominant position in a brand, why change?  You simply end up diluting your brand.  I think marketers are an antsy bunch and they have to change something just to prove a point.   However, commodities that are hard to differentiate?  Brilliant!  Whether it is real chicken breast vs. the chicken parts McDonalds uses.  Or the value of sea salt, making the brand stand out can be really effective. 

Ultimately, I could not tell the different between the sea salt and the table salted version, but it got me thinking that these fries have to be better.  After all, they have sea salt.  

Wednesday, March 9, 2011

Steve Jobs and the “OutFront” Guy

Sorry for a long delay in publishing a new blog post.  Was taking a much needed break in Tucson visiting my dad.  Of course the weather was cool and it even snowed.  But it was still a lot better than the weather in Cleveland.  But anyway that is my lot in life.  I will try to do better about posting for my legion of fans out there.

Last week, the new iPad was announced.  Apple pulled a surprise by having Steve Jobs do the announcement.  As you know, Steve Jobs is on another medical leave.  So of course this continues to fuel speculation about what is exact status is and how he is involved with the company.  Apple continues to be Steve Jobs’ company. 

There is no question that Steve Jobs has been the face of Apple since its resurgence a number of years ago.  There is also no question that he is the face of the continuous innovation at Apple.  However, no individual lives forever and Jobs and the board are doing Apple potential harm by not parading a different face of the company.  It should be the goal of every CEO to make themselves irrelevant.  Your goal is to build an engine, not showcase the driver.  I do not know what is happening internally at Apple as far as succession, but to the outside world, it is still Steve Jobs.  A number of years ago, Bill Gates formally handed the torch to Steve Ballmer at Microsoft.  Now Gates is certainly still involved, but the face of the company is Ballmer.  Jobs needs to do the same thing at Apple. 

Recently, the Central Laborers’ Pension Fund of Jacksonville, Illinois, put a proposal on Apple’s proxy asking the company to more specifically spell out its succession plan.  The influential shareholder advisory service, Institutional Shareholder Services, backed the proposal.  It was voted down by a 2-to-1 margin.

My understanding is that Apple has a very capable management team.  What drives a company to allow so much control to go to one man?  When that man exerts the kind of control and experiences the type of success Jobs has had.  It is really up to Jobs just like it was up to Gates.  Icon’s must remove themselves, they are not typically removed.  Since Apple must outlive Jobs, he must take the initiative to kill his ego and his expectation of living forever (poor choice of words) and make his successor known.

Tuesday, February 15, 2011

A Well Run Orthodontist Practice

My dentist had been getting on me from when I was in my early thirties to get my teeth fixed.  One of the burdens of being an entrepreneur is the pressure manifests itself in multiple ways.  I am a teeth grinder and when I am under pressure, it clearly is reflected in my teeth.  Since I have had multiple high-pressure situations over the years, my teeth had reached a state where they required attention.  As my dentist put it
“you can either fix it now or fix it in the form of losing your teeth”.  He recommended Dr. Arnstine and so finally in 2005 I went to Dr. Arnstine to get my teeth fixed.  Two years later, my braces finally came off.  Over the course of those two years, I went to Dr. Arnstine’s office multiple times.  Even after those two years, I have had to go sporadically into his office to replace a retainer, fix permanent lower braces, etc.  See below the beautiful work that Dr. Arnstine and his team did.

Orthodonture before Orthodonture after

This past week I had to go in because I had knocked off several pieces of my permanent lower braces.  I went  into a full waiting room as usual.  What wasn’t usual was that I had to wait a half an hour to get in.  Now, if this was a typical doctor’s office, I wouldn’t have been alarmed, but this was very unusual for this practice.  Normally, I am right in after about 5 minutes.  They had apologized for the delay because there were several emergency situations.  So when you are used to a well oiled machine, it is strange when it doesn’t happen. 

Dr. Arnstine was acutely aware of the delay.  In fact, he knew exactly how long I had been waiting and again apologized.  His normal average wait time he told me is 7 minutes and he routinely picks up patients because of how well he runs his practice.  So here is my observations on why Dr. Arnstine’s practice is so successful.

  1. Every patient movement is tracked.  When I arrived into the waiting room, it is noted.  Without data, you can’t know how you are performing.  He had the systems to support the data and he had metrics with which to measure their performance. 
  2. The Arnstine “team” knows exactly each their role.  Further, on any given patient, Dr. Arnstine may give instructions on the fly and everyone knows what they are to do.
  3. Dr. Arnstine gives his “team” full responsibility.  He wasn’t constantly looking over their shoulder.  He wasn’t micro-managing. 
  4. Dr. Arnstine maximized his time.  How could one guy see so many patients?  There are I think 5 or 6 chairs all served by one orthodontist. 
  5. He was flexible.  One time during my tenure with my braces, the wire broke out and was exposed.  It was very painful as it rubbed against my cheek.  Dr. Arnstine saw me in his house and yanked the wire out in his bathroom.  That meant a lot to me.  Especially when a big football game was on. 
  6. He and the team were enthusiastic and upbeat.  it is bad enough wearing braces, but you can’t make it worse by a bad attitude.  Everything in the place was upbeat and comfortable from the music piped in to the goodies routinely out. 
  7. The results were what was measured.  Dr. Arnstine treated me even after the expected time for the overall treatment had lapsed because his standard was what my teeth looked like and not what the time spent was. 

I applaud businesses like this and it seems like they are rarer and rarer.  If you are looking for a good orthodontist, you would be well-served to go to Dr Arnstine.  You can find him here.  This is an unpaid announcement. 

Friday, February 11, 2011

Cleveland vs. Pittsburgh

After the Super Bowl, I got to ponder further the relationship between Cleveland and Pittsburgh.  Having lived in Cleveland for nearly 40 years out of my 51 years on this earth, I have observed much about these two cities. 

There are a lot of transplants between Cleveland and Pittsburgh.  I know personally three transplants and they walk defiantly with their Pittsburgh terrible towels.  We give them grief jokingly, but secretly we admire the winning tradition and the fact that they have a team that consistently wins. 

If you go to eastern OH say around Youngstown, you will find more Pittsburgh Steeler fans than Browns fans.  The state of Ohio does not assure allegiance.  However, none of those fans would even contemplate rooting for a college team in Pennsylvania.  We are all Buckeyes when it comes to college sports. 

The Browns have beaten the Steelers only once in the past 15 tries and that was last year when our team despite its record actually won.  We gloated about that for weeks.  Steeler fans don’t take nearly the pleasure out of beating the Browns because it just is expected.  Reminds me of when I was a kid, I would sucker punch my big brother and then run away.  Eventually he would find me and beat the tar out of me.  I enjoyed the sucker punch but it was clear who was the stronger one (at least at that time). 

I am hoping things will change eventually, but I am not holding my breath.

Wednesday, February 9, 2011

Super Bowl Ads – Low Tech Wins

We have a tradition like a lot of people where we go to our friends house to watch the Super Bowl.  We always look forward to the ads because there is always something new and different.

Maybe it was me, but the ads this year were not very good.  The general theme seemed to be high tech or elaborate sets, or lots of themes that play on each other.  In other words, complex and expensive.  Paying $3 million for a Super Bowl Ad seems to mean you have to pay $6 million to produce it.  Like the Kia ad where everyone seemed to fight over the right to drive it.  Stupid and overdone.

By far and away the best ad had little to no technical complexity, was simple to produce and virtually everybody identified with it.  In fact, the key thing is probably most everyone could remember it was a Volkswagon Passat being advertised.

The lesson – focus on simple and making it something your audience can identify with.

Tuesday, February 8, 2011

The Estate Tax – An Immoral Tax on Success

Over the past few months we've heard a lot about the estate tax. This opinion piece in the Cleveland Plain Dealer about the estate tax summarizes the opinions of many of course unaffected by the tax. The writer, like many others believes the estate tax is a valid tax simply because it applies to so few. He says, "if you are fortunate enough to receive a windfall of money from a deceased person, then a portion of that windfall should be taxed and go to the government. No one likes taxes, but certainly this tax is one of the most fair. It applies only to a very small percentage of his estates." "Estate taxes opponents argue that the estate tax is unfair because it taxes people twice. Of course we tax people twice on lots of things, including our purchases and our income. The fact that something is taxed twice hardly makes it unfair." "Here's a tax that only affects those who benefited the most economically from government and society, namely the wealthy."

This remains to me to be the continuing effort to tax success regardless of its form. The argument that "we tax lots of things multiple times anyway" is again stating that is okay to tax the same things over and over again simply because one is successful. When you consider that by the time net worth is passed down, it will have been taxed at least 3 to 4 times, it is absolutely immoral. The argument that "it only hurts a few, therefore it's okay", is scary because it simply states that you should be taxed because you're successful.  Finally, the argument that one somehow benefited from our government in his or her success in therefore should return that success back to the government is simply illogical and stupid. We constantly pay for the cost of government multiple times over.  Most of estates belonged to small businesses that lack the liquidity to be able to pay the onerous estate tax and are forced to make poor decisions or make complex decisions to avoid paying it.

The bottom line – I have yet to hear one clear, sound argument that would support this immoral and unethical tax.