Apple Ecstasy

I am a proud owner of an iPhone.  I am amazed at this device.  It does everything in one device that previously would have required multiple devices.  I have my music, my book abstracts, my bible and commentaries, a GPS, home movies, etc., etc.  However, occasionally things go wrong and you have to make an appointment at the Genius Bar.  They Genius Bar is located at every Apple Store. The Genius Bar is the technical group that can fix your problem with your Apple product.

When you walk into an Apple store your confronted by all sorts of people. There are the runners, who make sure that you are guided to where you need to go but do not deviate from where you shouldn't go. There are the browsers who are always looking at the latest and greatest products in the Apple store. There are always people in the Apple Store and it always feels like it's an event when you go in. And that is intentional.  They want to make it feel like there is always an event going on in an Apple Store. I remember going to the annual radiological tradeshow in Chicago and GE putting all sorts of staffers around the booth to make it look like they were really busy and there really was an event going on. Same kind of thing in an Apple Store.

The folks in the Genius Bar are usually young and kind of Hip. That is got to be an awesome job for a young techie. Basically you get the play all day long. Most times the techies in the Genius Bar are able to solve the problem. But even if they can't you feel like you just came from an event and therefore did not waste your time.