I first heard this story on my WSJ This Morning Podcast. Take a look!
Where was the mistakes made?
- The trucks were a classic case of cost cutting for technology sake. Never let technology drive the answer in a vacuum.
- Toledo decision makers did not listen to or observe their customers. The one-size fits all cans did not fit the needs of the residents. It cut down on the service and the elderly could not even manage the new cans.
- The city did not contemplate the residual costs associated with the program, i.e. the call center, the additional supervision, etc.
- There was no test marketing of the concept. No risk reduction therefore no fall back.
- No educational transition to residents.
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